AMZN
TrimConsumer / CloudRisk: LowAmazon.com Inc.
Report regenerates daily from the published scoring model. No position is disclosed because we hold none.
24h
-0.59%
7d
-2.73%
30d
-1.70%
90d
-9.31%
1y
-49.78%
What the tape is saying
AMZN is trading below its 20-day average and below its 50-day average, which puts the tape in a deteriorating trend. The 200-day sits at $245.17 and remains the line that defines the structural trend for this name.
Realised volatility is running near 16% annualised with a 14-day RSI of 27. Price is 0% of the way up its 52-week range ($205.71 to $450.83), so the position-sizing question matters more than the direction question right now.
Our trend model grades this trim with 64% conviction. Until price reclaims the 50-day and holds it for several sessions, rallies are counter-trend and should be treated as exits rather than entries.
Bull case
- AWS backlog growth is the cleanest read on enterprise AI adoption.
- Retail fulfilment regionalisation is structurally lifting operating margin.
- Advertising is a high-margin line growing faster than the core.
Bear case
- Aggressive AI capex is a multi-year drag on free cash flow optics.
- Consumer trade-down risk in discretionary categories.
- Retail margin gains are partly cyclical, not purely structural.
What would change the call
Model re-entry
$217.44
A close above this level would put the trend back on the long side.
Context
Two engines: AWS re-acceleration and a retail segment whose margins are being engineered upward by regionalisation.
This report is market analysis and education, not investment advice. It contains no recommendation to transact. Figures are generated from a deterministic sample dataset for this demonstration build and are not live prices. See the methodology for how scores are calculated.